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coconuts by matisse
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$50.81avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Review moat
Good1,036.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$9.90–$269.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 203K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale