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coatigan

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 10Growth 6Conversion 4Competition 97Returns 8Price range 83Avg price 95Brand share 77Review moat 25Quality gap 58

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$22.99

avg listing price — sweet spot $15–$100

Price range

Great$9.62–$45.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,390.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$40K

$40K/yr · 491K searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Growth

Bad-37.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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