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coach tabby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Review moat
Great325.46avg incumbent reviews — the moat a new listing must climb
Market size
Great$899K$899K/yr · 894K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$372.38avg listing price — sweet spot $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Price range
Bad$58.10–$952.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand