47
coach scarf
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Great$49.56avg listing price — sweet spot $15–$100
Review moat
Great253.27avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Price range
Good$5.88–$120.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$177K$177K/yr · 224K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale