39
christmas tie
Skip itSoft demand (-23.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good558.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.99–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 482K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Signals High Returns