Skip to content
46

christmas suit

Skip it

High returns (23.2%) — this niche doesn't clear our bar today.

Market size 14Growth 19Conversion 1Competition 83Returns 0Price range 95Avg price 93Brand share 66Review moat 63Quality gap 90

Price range

Incredible$17.17–$98.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.74

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good989.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 998K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad23.2%

return rate — above 5% kills the launch gate

Search terms