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childrens coats
Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.20avg listing price — sweet spot $15–$100
Price range
Great$6.74–$53.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great483.07avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 76K searches
Growth
Bad-83.9%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate