30
chiefs beanie
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Price range
Great$11.32–$32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great454.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 55K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch