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cheshire cat ears
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great400.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.85–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 78K searches