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cherry red sunglasses
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Good603.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.67–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 38K searches