40
cher wig
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Good$9.88–$24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,210.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 28K searches
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns