40
chelsea jersey
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.15avg listing price — sweet spot $15–$100
Review moat
Great134.59avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.07–$127.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 144K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale