33
cheese costume
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Review moat
Great127.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.25avg listing price — sweet spot $15–$100
Price range
Good$7.58–$25.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 212K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Returns
Bad10.3%return rate — above 5% kills the launch gate
Signals High Returns