40
cheer necklace
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.52avg listing price — sweet spot $15–$100
Review moat
Great252.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.34–$73.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$162K$162K/yr · 196K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.1%90-day search growth — must beat 0% to launch