35
cheer keychain
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible96.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.88–$23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 203K searches
Signals Low Review Barrier