56
checkered top
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.92–$36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.7%90-day search growth — must beat 0% to launch
Review moat
Good807.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 499K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate