35
chappell roan wig
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.23avg listing price — sweet spot $15–$100
Price range
Incredible$19.18–$27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good572.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 20K searches
Returns
Bad14.6%return rate — above 5% kills the launch gate
Signals High Returns