43
champions
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$10.76–$54.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 958K searches
Review moat
Bad25,305.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.3%90-day search growth — must beat 0% to launch