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caterpillar costume
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great104.9avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.56avg listing price — sweet spot $15–$100
Price range
Great$7.57–$92.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 248K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.7%90-day search growth — must beat 0% to launch