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catboy costume
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Price range
Great$10.68–$45.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,930.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 106K searches
Signals High Returns