40
cat wallet
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Great$15.37avg listing price — sweet spot $15–$100
Price range
Good$5.57–$38.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,115.97avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 243K searches