59
cashmere
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$48.94avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$641K$641K/yr · 1.0M searches
Price range
Good$3.89–$162.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,630.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand