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cashmere coat
Skip itSoft demand (-73.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Great$48.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,401.66avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.44–$446.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 320K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.6%90-day search growth — must beat 0% to launch
Returns
Bad17.0%return rate — above 5% kills the launch gate