35
carters fleece footed pajamas
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Price range
Great$5.89–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad16,254.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 416K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.6%90-day search growth — must beat 0% to launch