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carhartt detroit jacket
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$93.64avg listing price — sweet spot $15–$100
Review moat
Okay3,384.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$31.40–$296.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate