54
card holder
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$5.46–$74.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Market size
Good$768K$768K/yr · 3.2M searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,741.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand