57
cape
Worth a lookShows a sweet-spot price point ($25.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.69avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Price range
Good$6.15–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,055.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$325K$325K/yr · 2.9M searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale