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cape coat
Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.61avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.86–$67.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,865.51avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$60K$60K/yr · 613K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.4%90-day search growth — must beat 0% to launch