47
cap and gown
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Growth
Incredible+130.5%90-day search growth — must beat 0% to launch
Price range
Great$14.85–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$216K$216K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,044.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals Trending