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canvas wax
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Price range
Great$9.13–$45.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good$358K$358K/yr · 210K searches
Review moat
Okay1,860.12avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-42.9%90-day search growth — must beat 0% to launch