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california t shirt
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great324avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.77–$18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 115K searches