40
c necklace
Skip itA concentrated shelf (top 5 take 70% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.36avg listing price — sweet spot $15–$100
Price range
Great$6.98–$53.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 309K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,355.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier