42
buy again
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.2M$1.2M/yr · 62.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Price range
Okay$2.87–$24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,379.07avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Signals High Returns