49
button down cover up
Skip itHigh returns (11.2%) — this niche doesn't clear our bar today.
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$9.30–$34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,703.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 88K searches
Returns
Bad11.2%return rate — above 5% kills the launch gate
Signals High Returns