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butterfly top
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Price range
Great$9.03–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+65.1%90-day search growth — must beat 0% to launch
Review moat
Good772.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 529K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns