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butterfly shorts for women
Worth a lookShows demand growing +130.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+130.8%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Price range
Great$9.97–$36.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,617.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 935K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.8%return rate — above 5% kills the launch gate