50
butterfly dress
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.12avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Good$9.57–$128.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,685.16avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 516K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale