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butterfly costume for girls
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great330.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$6.64–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 533K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.4%90-day search growth — must beat 0% to launch