48
butter yellow top
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$5.98–$37.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$219K$219K/yr · 2.1M searches
Review moat
Bad4,374.64avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.7%90-day search growth — must beat 0% to launch