58
butt pads
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.19avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$7.87–$77.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$418K$418K/yr · 1.7M searches
Review moat
Okay1,560.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate