30
burton jacket
Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great195.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$183.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$16.12–$393.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$62K$62K/yr · 241K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.4%90-day search growth — must beat 0% to launch