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burton hoodie
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$83.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,639.12avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.39–$512.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 160K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.9%90-day search growth — must beat 0% to launch