38
burrito costume
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.34avg listing price — sweet spot $15–$100
Price range
Great$14.08–$42.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,042.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 32K searches
Signals Low Review Barrier