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burgundy sweaters
Skip itSoft demand (-83.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.29avg listing price — sweet spot $15–$100
Price range
Great$12.78–$97.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Bad4,534.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$13K$13K/yr · 184K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.0%90-day search growth — must beat 0% to launch
Returns
Bad19.2%return rate — above 5% kills the launch gate
Signals High Returns