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burgundy sunglasses
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.36–$48.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+50.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,225.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 244K searches
Returns
Bad6.8%return rate — above 5% kills the launch gate
Signals High Returns