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burgundy shorts
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.48–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,005.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 451K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate
Growth
Bad-53.4%90-day search growth — must beat 0% to launch