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burgundy scarf
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good$5.03–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,743.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 353K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-30.2%90-day search growth — must beat 0% to launch