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burgundy leggings for women
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$5.78–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,039.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$60K$60K/yr · 269K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
Signals High Returns