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burgundy dress shirt for men
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Good$7.74–$31.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,201.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 554K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate