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burberry scarf
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Market size
Good$822K$822K/yr · 1.5M searches
Review moat
Good877.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$4.81–$414.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale